Are you looking to grow your business?

Are you using a ‘Random Acts of Marketing’ approach (ie: no Strategy or Plan)?

So many business owners get frustrated with marketing because they think it doesn't work. They post on LinkedIn whenever they've got time, but the leads aren't coming in. The phone isn't ringing.

Marketing is more than posting on social media.

Many business owners get easily overwhelmed with where to start and procrastinate over how to implement the right marketing tactics for their business. They're tired of not getting the results they want despite 'doing all the right things.'

Without a marketing strategy to underpin your efforts, you're throwing time and money away - it might not be the sexiest offer on earth, but if you want to grow your business and make sure your marketing efforts aren't a massive (unsuccessful) headache then read on...

Step 1: Marketing Audit

Here, we will look at all aspects of marketing for your business, including:

• Marketing Strategy - business and commercial goals, competitor benchmarking, ideal client personas, value propositions and key messaging, visual brand and brand identity, brand tone of voice, key people of influence, events and membership organisations.
• Campaigns and Lead Generation - review of lead magnets, marketing campaigns, personal brand for key players in business, lead capture and nurture process, conversion rate, method of engaging with a prospect
• Marketing Channels - overview of 'searchability' on Google, utilisation of Google Analytics to drive marketing insight, review of content/messaging to see if it aligns with business goals, website and technical performance, review of social channels, review of SEO
• Marketing Process and Team - review of budget, marketing plan, marketing team, marketing tools and systems

The Audit will include actionable recommendations for improvement and growth for your team to implement immediately, with a plan built in Monday.com/Trello/Excel Spreadsheet and presentation to the key team.

Step 2 - Develop Marketing Strategy

Using the findings of the audit, we will build the marketing strategy. It's likely that there will be significant information that already exists within the business which will form the basis of the marketing strategy (we will put a marketing lens on it).

We will take the findings of the Gap Analysis in your Marketing and create robust:

• Value proposition
• Messaging framework
• Stakeholder map
• Client personas 
• Client problems

Once these are completed, we will have the foundations of a marketing strategy (we can deliver the recommendations in the marketing audit to supplement what we deliver in Step 2). These documents would be foundational for the social media and digital strategy.

Step 3 - Build Marketing Plan

We can build out a marketing plan for your business and help ensure implementation within the organisation. Whether you need to make a permanent hire to run your marketing function or use a freelancer model to deliver your plan, we will work with you to put the best solution in place for your business.

We work in partnership with Rachel Allen, a marketing consultant with over 20 years of marketing and communications experience in small to medium-sized businesses, blue chip companies and a range of public sector organisations and sector experience in construction, education, recruitment and engineering.